Promotion

Website Promotion

You have to . .

	Meta tags
	Keywords
	Doorway pages
	Hallway pages
	Multiple site pointing
	Search Engine Submission
	Submission Planning

How much to budget?

At minimum, you need enough to cover submission to Yahoo. This is because the flat $300 annual fee that Yahoo charges should pay for itself in traffic for most people. That's the absolute minimum recommended budget for any site. Again, you can get listed for free, as will be explained in this section, but your traffic will be higher if you set aside the amount shown above.

The Minimum Budget:

	Yahoo = $300
	Inktomi = $40
	AltaVista = $40
	Ask Jeeves = $30
	Google = $100
	Total = $510.00 Plus
	Doorway pages (See below)

I Need To Be Listed Fast!

Often, those who launch new web sites want to appear in search engines right away. In these cases, you'll need to budget more money. By paying an "inclusion" fee to some of the crawler-based search engines, you can shorten the usual month delay of appearing to only a few days. The one-time fees are shown below, by the major crawlers that offer such programs:

Crawler Budget (paid to the Crawler)

	Inktomi = $40
	AltaVista = $40
	FAST (via Lycos) = $30
	Ask Jeeves/Tacoma = $30
	Total = $140
	I said these are one-time fees, but you'll see that they are charged on a six-month or yearly basis.

Paid Listings Are Also Fast

Another key option to getting listed faster is to consider using paid listing programs. The budget below will get you going for at least a month, in most cases. For LookSmart, it will cover you for a year.

Paid Listings Budget (paid to the
Search Engine Company)

	LookSmart = $300
	Overture (GoTo) = $100
	Google = $100
	FindWhat = $50
	Total = $550

Now let's put it all together. Here's the ideal amount you would budget, if you want to show up in the widest range of important search engines within a matter of days:

Doorway/Hallway pages

Creating an additional 10 subdirectories with 25 pages in each directory pointing to the Home page is very important.

	Start submission as soon as possible as only 1 page per URL can be submitted per day.
	It is better to have purchased additional 10 site names and put copies of the doorway/hallway pages on them as well all pointing to the home page. That way you can submit one page from each of the additional sites each day. Cutting down the submission time by a factor of 10.
	Ten times 25 equals 250 pages + the site's pages with that number of pages you are looking at over 8 months of submissions to complete all the pages.

Submission Robot

	Once your site and your doorway pages are created we then have to code every name of every file into a Submission Robot (there is no simple way to up load the names, it's a one by one job).
	We also have to code in a "double check" to verify the page for validity (this is important).
	We then run a weekly check for the first month or two and then bi-weekly to check your page ratings. This will allow the Meta-tags to be tweaked and other Search criteria to be optimized.
	Doorway/Hallway pages typically cost $800 to $1000 to construct
	Setup $200 Monthly $75 x 8 months = $600

Search Engine Submission Budget

	Crawler $140
	Paid listings $550
	Doorways $800
	Robot $800
	Total for all $2,290
	Plus. of course, the building of your site